• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Prospect Genius Reviews

Prospect Genius Reviews

Reviewing digital marketing tools and services for local businesses

  • Home
  • Reviews
  • Contact Us
You are here: Home / Prospect Genius Reviews... / Prospect Genius Reviews: Facebook Ads (Part Two)

Prospect Genius Reviews: Facebook Ads (Part Two)

August 22, 2014 by

In the last edition of “Prospect Genius Reviews…,” we covered the fundamental differences between the two types of Facebook ads and explained briefly how they operate. As the follow-up to that piece, this post will review best practices for small businesses that want to leverage Facebook ads for lead generation.

Creating Your Ad

We’ll begin by explaining the basic process for creating Facebook ads.

First, you must have a Facebook page for your business. You’ll have to access your ad management tools through this Facebook page, so make sure you use the same log-in info for both. Then, you’ll have to decide what the messaging of your ads is going to be. When drafting your ads, make sure you include all of the following elements:

  • An eye-catching image
  • An offer (i.e. a reason for users to click)
  • A solution (i.e. how your product or service solves a perceived problem)
  • Contact info (i.e. how they can get in touch with you should they want to pursue further action)
  • Call to action (i.e. an invitation to contact you, print out a coupon, join your mailing list, etc.)
  • Additional, relevant details

Test out several different variations of your ad by posting them to your Facebook page. Use different combinations of images, language, and other content, and keep track of which elements perform the best (i.e. get stronger responses). The winning combination will become your paid Facebook ad.

As you go through the steps to create your physical ad (detailed here on SocialMediaExaminer.com), remember that news feed ads are better suited for lead generation than side bar ads. News feed ads, when targeted at the right audience and containing enough attention-grabbing content, can lead Facebook users to click over to your website and learn more about your business.

For your reference, Hubspot posted 10 Examples of Facebook Ads That Actually Work (And Why). Their guide gives you ads from large corporations like Bing and Clairol that you can emulate when creating ads for your own business. Note that the author emphasizes ad relevance and “disruption factor,” in addition to the elements highlighted above.

Targeting the Right Audience

We’ve covered how to create the content of your ad, but once that’s done, you’ll need to select your target audience. That’s where things can get a little more complicated. Do some research about your business’s clientele in order to decide which Facebook users are most likely to be interested in your product or service.

First, you’ll need to decide on the basic demographics that you want to target. These include location, age, and gender.

Next, think about the array of interests and behaviors that your ideal customers will have. What kinds of Facebook Pages and apps might they use? Are they using mobile devices to connect with Facebook? What are their purchasing behaviors as consumers? You can select as many options as you like when using the ad management tool (including Facebook’s partner categories, which provide data sourced from retail transactions and loyalty cards).

Finally, you will also want to determine the social reach of your ads. Do you want everyone who meets your criteria to see them? Do you want to limit it to only fans of your Page or friends of fans? This will help you control the level of engagement that your ads see.

Overall, Prospect Genius reviews Facebook ads favorably. They’re fairly affordable, and they can be effective when creative content and precise targeting are incorporated. Any business owner could benefit from properly designed Facebook ads, as social media impact becomes an increasingly important metric in Google’s search algorithms.

Next time, “Prospect Genius Reviews…” will cover Ripoff Report, a website that hosts a forum for consumer complaints.

Filed Under: Prospect Genius Reviews... Tagged With: Facebook, Google AdWords, online advertising, Prospect Genius reviews

Search our Reviews

Review Archives

  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014

What Drives Us?

Our passion is helping small businesses thrive. It’s why we get out of bed every day. Too many business owners are cheated and lied to every day so we see it as our duty to be a beacon of truth, a safe harbor, in an often unscrupulous industry.

Search

Review Archives

Connect With Us

  • Email
  • Facebook
  • LinkedIn
  • Phone
  • Twitter
  • YouTube

Contact Us

Prospect Genius
279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

P: (800) 689-1273
F: (888) 488-9011
E: hello@prospectgenius.com

Serving Since

Copyright ProspectGenius and 2023