Google Trends, a keyword tool that many advertisers are starting to use as a replacement for the AdWords Keyword Planner, provides users with data about trending search topics. Rather than showing a lump sum of search keywords, Trends presents search patterns by region, time period, category, and more. In theory, this makes it easier for advertisers to pinpoint the most popular keywords for a given campaign. In this edition of "Prospect Genius Reviews...," we'll take a look at the tool's … [Read more...] about Prospect Genius Reviews: Google Trends
Prospect Genius Reviews: Google’s Sponsored Ads
Users turn to Google for helpful consumer research and general information about virtually any subject. All they want is to find relevant webpages with valuable content, but Google's sponsored advertisements— the ones that businesses pay Google to display in high-profile positions— are making it harder to do so. In this edition of "Prospect Genius Reviews...," we'll discuss the increasingly pervasive nature of Google's sponsored ads and its implications. Lately, Google's search results pages … [Read more...] about Prospect Genius Reviews: Google’s Sponsored Ads
Prospect Genius Reviews: Facebook Ads (Part Two)
In the last edition of "Prospect Genius Reviews...," we covered the fundamental differences between the two types of Facebook ads and explained briefly how they operate. As the follow-up to that piece, this post will review best practices for small businesses that want to leverage Facebook ads for lead generation. Creating Your Ad We'll begin by explaining the basic process for creating Facebook ads. First, you must have a Facebook page for your business. You'll have to access your ad … [Read more...] about Prospect Genius Reviews: Facebook Ads (Part Two)
Prospect Genius Reviews: Facebook Ads (Part One)
As we all know, Facebook has grown into a platform that the vast majority of American adults use daily. It's come a long way from its original dorm-room inception in 2004. As of late 2013, nearly 10 years later, roughly 1.23 billion people worldwide have Facebook accounts. What's even more impressive? According to eMarketer, 5.7% of all global digital advertising revenues (and 18.4% of mobile ad spend) in 2013 belonged to Facebook. Clearly, ads on Facebook are lucrative. But how can they help … [Read more...] about Prospect Genius Reviews: Facebook Ads (Part One)