Users turn to Google for helpful consumer research and general information about virtually any subject. All they want is to find relevant webpages with valuable content, but Google's sponsored advertisements— the ones that businesses pay Google to display in high-profile positions— are making it harder to do so. In this edition of "Prospect Genius Reviews...," we'll discuss the increasingly pervasive nature of Google's sponsored ads and its implications. Lately, Google's search results pages … [Read more...] about Prospect Genius Reviews: Google’s Sponsored Ads
Prospect Genius Reviews: Facebook Ads (Part Two)
In the last edition of "Prospect Genius Reviews...," we covered the fundamental differences between the two types of Facebook ads and explained briefly how they operate. As the follow-up to that piece, this post will review best practices for small businesses that want to leverage Facebook ads for lead generation. Creating Your Ad We'll begin by explaining the basic process for creating Facebook ads. First, you must have a Facebook page for your business. You'll have to access your ad … [Read more...] about Prospect Genius Reviews: Facebook Ads (Part Two)
Prospect Genius Reviews: Facebook Ads (Part One)
As we all know, Facebook has grown into a platform that the vast majority of American adults use daily. It's come a long way from its original dorm-room inception in 2004. As of late 2013, nearly 10 years later, roughly 1.23 billion people worldwide have Facebook accounts. What's even more impressive? According to eMarketer, 5.7% of all global digital advertising revenues (and 18.4% of mobile ad spend) in 2013 belonged to Facebook. Clearly, ads on Facebook are lucrative. But how can they help … [Read more...] about Prospect Genius Reviews: Facebook Ads (Part One)
Prospect Genius Reviews: Google Shopping
It's no secret that today's consumers prefer shopping online to shopping in physical stores. It's more convenient and more immediate than browsing from store to store on foot. Google Shopping attempts to harness this cultural shift by combining Internet users' love of online shopping with Google's omniscience. But is it as beneficial as it seems? This week, "Prospect Genius Reviews..." will find out. Google Shopping was formerly named "Froogle" and, later, "Google Product Search." When it … [Read more...] about Prospect Genius Reviews: Google Shopping
Prospect Genius Reviews Bing Search
Google is undeniably the name that everyone associates with online search. It is so deeply embedded in the current mind share that it is now a verb. But is it really the superior search engine? How does Bing compare? This week, "Prospect Genius Reviews..." will try to get to the bottom of these questions. When you first start using Bing to search online, you'll notice right away that there's... nothing to notice. In truth, there's really not much of a discernible difference between Google and … [Read more...] about Prospect Genius Reviews Bing Search
