YP.com is seeking to distinguish itself from its origin as AT&T's Yellow Pages: those thick, heavy books that the phone company used to thunk down on your doorstep every year to inform you of all the local businesses in your area. As printed yellow pages books are gradually phased out of production, YP.com is attempting to re-brand and re-purpose itself as an online directory. Has it been successful in this endeavor? How does its popularity compare with other directories? That's what we'll … [Read more...] about Prospect Genius Reviews: YP.com as a Local Directory
Prospect Genius Reviews Directory Strategies
Welcome to the first in our new series, Prospect Genius Reviews. We're excited to be using this new column to share our insight on online marketing, search topics, and other subjects that may impact your web advertising strategies. So, without further ado, here we go with: Prospect Genius Reviews Directory Strategies. Are there are directories that your business doesn't need to be listed on? That may seem like a silly question, but take a minute to really think about it. To start with, there's … [Read more...] about Prospect Genius Reviews Directory Strategies