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Prospect Genius Reviews

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Prospect Genius Reviews: Google+ as a Social Media Platform

January 14, 2016 by

It's no secret that Google+ is one of the less popular social media platforms on the web, paling in comparison to Facebook, Twitter, and even Instagram. However, because its information is integrated with Google My Business and Google Maps, it has always held a modicum of value in the local search arena. But with customer reviews now gone from Google+ pages due to the most recent update of Google+, local business owners are wondering: Is keeping up a social media profile on Google+ worth the … [Read more...] about Prospect Genius Reviews: Google+ as a Social Media Platform

Filed Under: Prospect Genius Reviews... Tagged With: customer reviews, Facebook, Google, Google Plus, NAP, social media

Prospect Genius Reviews: YP.com as a Local Directory

October 22, 2015 by

YP.com is seeking to distinguish itself from its origin as AT&T's Yellow Pages: those thick, heavy books that the phone company used to thunk down on your doorstep every year to inform you of all the local businesses in your area. As printed yellow pages books are gradually phased out of production, YP.com is attempting to re-brand and re-purpose itself as an online directory. Has it been successful in this endeavor? How does its popularity compare with other directories? That's what we'll … [Read more...] about Prospect Genius Reviews: YP.com as a Local Directory

Filed Under: Prospect Genius Reviews... Tagged With: bing, Google, local directories, online directories, yahoo, yellow pages, yp.com

Prospect Genius Reviews: YouTube for Local Businesses

August 31, 2015 by

YouTube, the online video-sharing monolith that has over one billion users worldwide, is leveraged for an infinite number of promotional purposes. Large corporations often use YouTube's platform to share shocking or sentimental commercials that are intended to "go viral" and attract astoundingly high numbers of views. By doing this, they effectively make millions of people aware of their brand and etch their names in people's minds. But how would YouTube work for small, local businesses that … [Read more...] about Prospect Genius Reviews: YouTube for Local Businesses

Filed Under: Prospect Genius Reviews... Tagged With: branding, content creation, Google, Quality Score, Search Engine Land, social media, video content, YouTube

Prospect Genius Reviews: Pinterest for Local Businesses

February 26, 2015 by

You hear us talk a lot about social media on this blog. Social media is an essential tool for local businesses, as it enables you to connect and engage with your client base on a more personal level. Some social platforms, namely Facebook, even factor into local search algorithms. But where does Pinterest, one of the fastest-growing social media sites (with 70+ million users!), fall on the spectrum of useful social platforms? Is it actually an effective online advertising tool for local … [Read more...] about Prospect Genius Reviews: Pinterest for Local Businesses

Filed Under: Prospect Genius Reviews... Tagged With: bing, Google, pinterest, small businesses, social media marketing

Prospect Genius Reviews: Yahoo Search

January 27, 2015 by

If you're a Mozilla Firefox user, then you're probably already aware that the latest version of Firefox came with a new default search engine: Yahoo Search. Mozilla's partnership with Yahoo was a deal that surprised the local search community, but does that necessarily mean it was the wrong move? In this edition of "Prospect Genius Reviews...," we'll discuss the merits of Yahoo Search and why its new status as Firefox's default search setting is a positive addition to the search engine … [Read more...] about Prospect Genius Reviews: Yahoo Search

Filed Under: Prospect Genius Reviews... Tagged With: bing, firefox, Google, privacy, search engines, yahoo

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