In our last edition of "Prospect Genius Reviews," we discussed YP.com in its function as an online directory. This time, we'll turn our attention to a whole different side of YP that provides marketing solutions for local SMBs. We'll examine how its local marketing services work and how effective these services seem to be.* First, let's talk about how YP's marketing services work. With ypSearch, YP's search engine marketing program, business owners can decide between the basic and premium … [Read more...] about Prospect Genius Reviews: YP.com’s Local Marketing Solutions
Prospect Genius Reviews: YP.com as a Local Directory
YP.com is seeking to distinguish itself from its origin as AT&T's Yellow Pages: those thick, heavy books that the phone company used to thunk down on your doorstep every year to inform you of all the local businesses in your area. As printed yellow pages books are gradually phased out of production, YP.com is attempting to re-brand and re-purpose itself as an online directory. Has it been successful in this endeavor? How does its popularity compare with other directories? That's what we'll … [Read more...] about Prospect Genius Reviews: YP.com as a Local Directory
