Instagram is not a new topic for "Prospect Genius Reviews..." Back in July 2015, nearly a year ago, we examined the popular social media platform as it pertains to small, local businesses. Ultimately, we concluded it's a worthwhile platform insofar as it ups your company's social signals and creates a broader presence for you online. In terms of generating leads, however, we found it was lacking. But those lead-generating abilities may be about to change. Just last week, Instagram announced … [Read more...] about Prospect Genius Reviews: Instagram’s New Business Tools
Prospect Genius Reviews: Facebook Pages for Businesses
Facebook Pages are designed to help companies manage their social media presence. Even if you seldom use Facebook, you've probably noticed that many of your favorite local businesses have their own profiles. But these aren't profiles— they're actually called Facebook Pages, which are exclusively for businesses and organizations to assist them in increasing visibility, connecting with customers, and monitoring their promotional efforts. In this installment of "Prospect Genius Reviews...," we'll … [Read more...] about Prospect Genius Reviews: Facebook Pages for Businesses
