Instagram is not a new topic for "Prospect Genius Reviews..." Back in July 2015, nearly a year ago, we examined the popular social media platform as it pertains to small, local businesses. Ultimately, we concluded it's a worthwhile platform insofar as it ups your company's social signals and creates a broader presence for you online. In terms of generating leads, however, we found it was lacking. But those lead-generating abilities may be about to change. Just last week, Instagram announced … [Read more...] about Prospect Genius Reviews: Instagram’s New Business Tools
Prospect Genius Reviews: DrumUp for Social Media Management
Social media is seen as a taxing, time-consuming chore by many small business owners. They know a social media presence is crucial in appealing to today's consumer, but they simply don't have the time or resources to do it. Enter: DrumUp. DrumUp is a new social media management tool, marketed toward small businesses that find themselves floundering when it comes to social media upkeep. You might be thinking, "Aren't there already a bunch of social media management tools out there?" You aren't … [Read more...] about Prospect Genius Reviews: DrumUp for Social Media Management
Prospect Genius Reviews: Pinterest for Local Businesses
You hear us talk a lot about social media on this blog. Social media is an essential tool for local businesses, as it enables you to connect and engage with your client base on a more personal level. Some social platforms, namely Facebook, even factor into local search algorithms. But where does Pinterest, one of the fastest-growing social media sites (with 70+ million users!), fall on the spectrum of useful social platforms? Is it actually an effective online advertising tool for local … [Read more...] about Prospect Genius Reviews: Pinterest for Local Businesses