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Prospect Genius Reviews

Prospect Genius Reviews

Reviewing digital marketing tools and services for local businesses

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Prospect Genius Reviews: LinkedIn for Small Businesses

March 10, 2016 by

LinkedIn isn't just a place for professionals seeking new employment anymore. Recently, businesses have been swarming the platform to connect with other businesses and build a network of like-minded industry peers. But is it just for corporations and tech startups that are looking to develop their knowledge base and cultivate relationships? Or is there room for small, local businesses to benefit, as well? That's what we'll discover in this edition of "Prospect Genius Reviews..." At first, … [Read more...] about Prospect Genius Reviews: LinkedIn for Small Businesses

Filed Under: Prospect Genius Reviews... Tagged With: Facebook, LinkedIn, social media, twitter

Prospect Genius Reviews: Social Media Contests

February 11, 2016 by

Lots and lots of digital marketing specialists have been heralding social media contests as an effective way to gain more followers in a short period of time. Most brands on Facebook or Twitter have held social media contests for this very reason. However, are these contests as good as they sound? What's the catch? In this edition of "Prospect Genius Reviews...," we'll find out. For starters, what do we mean by a "social media contest"? You've probably seen at least a handful of them floating … [Read more...] about Prospect Genius Reviews: Social Media Contests

Filed Under: Prospect Genius Reviews... Tagged With: algorithms, contests, Facebook, paid advertising, social media, twitter

Prospect Genius Reviews: Google+ as a Social Media Platform

January 14, 2016 by

It's no secret that Google+ is one of the less popular social media platforms on the web, paling in comparison to Facebook, Twitter, and even Instagram. However, because its information is integrated with Google My Business and Google Maps, it has always held a modicum of value in the local search arena. But with customer reviews now gone from Google+ pages due to the most recent update of Google+, local business owners are wondering: Is keeping up a social media profile on Google+ worth the … [Read more...] about Prospect Genius Reviews: Google+ as a Social Media Platform

Filed Under: Prospect Genius Reviews... Tagged With: customer reviews, Facebook, Google, Google Plus, NAP, social media

Prospect Genius Reviews: YouTube for Local Businesses

August 31, 2015 by

YouTube, the online video-sharing monolith that has over one billion users worldwide, is leveraged for an infinite number of promotional purposes. Large corporations often use YouTube's platform to share shocking or sentimental commercials that are intended to "go viral" and attract astoundingly high numbers of views. By doing this, they effectively make millions of people aware of their brand and etch their names in people's minds. But how would YouTube work for small, local businesses that … [Read more...] about Prospect Genius Reviews: YouTube for Local Businesses

Filed Under: Prospect Genius Reviews... Tagged With: branding, content creation, Google, Quality Score, Search Engine Land, social media, video content, YouTube

Prospect Genius Reviews: Instagram for Local Business

July 23, 2015 by

Instagram is an uber-popular social media platform on which users post and share photos. In fact, more than 70 million photos and videos are uploaded to Instagram every day. While average individuals make up the majority of Instagram's users, many celebrities, organizations, and brands also use it to stay connected to their audiences. But where do small, local businesses fit into the picture? Is Instagram a worthwhile platform for them? That's what we'll explore in this latest installment of … [Read more...] about Prospect Genius Reviews: Instagram for Local Business

Filed Under: Prospect Genius Reviews... Tagged With: Google Algorithm, Instagram, local businesses, online advertising, pinterest, social media

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