LinkedIn isn't just a place for professionals seeking new employment anymore. Recently, businesses have been swarming the platform to connect with other businesses and build a network of like-minded industry peers. But is it just for corporations and tech startups that are looking to develop their knowledge base and cultivate relationships? Or is there room for small, local businesses to benefit, as well? That's what we'll discover in this edition of "Prospect Genius Reviews..." At first, … [Read more...] about Prospect Genius Reviews: LinkedIn for Small Businesses
Prospect Genius Reviews: Social Media Contests
Lots and lots of digital marketing specialists have been heralding social media contests as an effective way to gain more followers in a short period of time. Most brands on Facebook or Twitter have held social media contests for this very reason. However, are these contests as good as they sound? What's the catch? In this edition of "Prospect Genius Reviews...," we'll find out. For starters, what do we mean by a "social media contest"? You've probably seen at least a handful of them floating … [Read more...] about Prospect Genius Reviews: Social Media Contests
Prospect Genius Reviews: Google+ as a Social Media Platform
It's no secret that Google+ is one of the less popular social media platforms on the web, paling in comparison to Facebook, Twitter, and even Instagram. However, because its information is integrated with Google My Business and Google Maps, it has always held a modicum of value in the local search arena. But with customer reviews now gone from Google+ pages due to the most recent update of Google+, local business owners are wondering: Is keeping up a social media profile on Google+ worth the … [Read more...] about Prospect Genius Reviews: Google+ as a Social Media Platform
Prospect Genius Reviews: YouTube for Local Businesses
YouTube, the online video-sharing monolith that has over one billion users worldwide, is leveraged for an infinite number of promotional purposes. Large corporations often use YouTube's platform to share shocking or sentimental commercials that are intended to "go viral" and attract astoundingly high numbers of views. By doing this, they effectively make millions of people aware of their brand and etch their names in people's minds. But how would YouTube work for small, local businesses that … [Read more...] about Prospect Genius Reviews: YouTube for Local Businesses
Prospect Genius Reviews: Instagram for Local Business
Instagram is an uber-popular social media platform on which users post and share photos. In fact, more than 70 million photos and videos are uploaded to Instagram every day. While average individuals make up the majority of Instagram's users, many celebrities, organizations, and brands also use it to stay connected to their audiences. But where do small, local businesses fit into the picture? Is Instagram a worthwhile platform for them? That's what we'll explore in this latest installment of … [Read more...] about Prospect Genius Reviews: Instagram for Local Business
