Answer the Public is a free, online tool that provides insight into the kind of information people are searching for online. It's championed by content creators and marketers as an effective means of figuring out what their audiences want to know more about. The question is: Does Answer the Public's utility translate to small business owners, too? That's what we'll discuss this time on "Prospect Genius Reviews..." How Does Answer the Public Work? Before we dive into how well Answer the Public … [Read more...] about Prospect Genius Reviews: Answer the Public
Prospect Genius Reviews: Google Trends
Google Trends, a keyword tool that many advertisers are starting to use as a replacement for the AdWords Keyword Planner, provides users with data about trending search topics. Rather than showing a lump sum of search keywords, Trends presents search patterns by region, time period, category, and more. In theory, this makes it easier for advertisers to pinpoint the most popular keywords for a given campaign. In this edition of "Prospect Genius Reviews...," we'll take a look at the tool's … [Read more...] about Prospect Genius Reviews: Google Trends
Prospect Genius Reviews: Twitter for Local Businesses
Advertisers are always talking about how important social media is for local businesses. It offers a chance for businesses to connect and engage with their customers and to promote their products and services. But is all social media effective? How does Twitter stack up against Facebook when it comes to advertising for small, local businesses? In this edition of "Prospect Genius Reviews...," we'll find out. Twitter was created in March 2006 as a social networking platform on which users can … [Read more...] about Prospect Genius Reviews: Twitter for Local Businesses
Prospect Genius Reviews: Pinterest for Local Businesses
You hear us talk a lot about social media on this blog. Social media is an essential tool for local businesses, as it enables you to connect and engage with your client base on a more personal level. Some social platforms, namely Facebook, even factor into local search algorithms. But where does Pinterest, one of the fastest-growing social media sites (with 70+ million users!), fall on the spectrum of useful social platforms? Is it actually an effective online advertising tool for local … [Read more...] about Prospect Genius Reviews: Pinterest for Local Businesses
Prospect Genius Reviews: Yodle
Yodle is an online marketing company that advertises for small, local businesses. It was recently ranked ninth on Forbes's list of "America's Most Promising Companies." From a financial standpoint, that's probably accurate. But when viewed through the lens of the online advertising industry, does it actually live up to its promise? In this edition of "Prospect Genius Reviews...," we'll dive into Yodle's business practices and client reviews to find out. Yodle was founded in 2005 under the name … [Read more...] about Prospect Genius Reviews: Yodle