In our last edition of "Prospect Genius Reviews," we discussed YP.com in its function as an online directory. This time, we'll turn our attention to a whole different side of YP that provides marketing solutions for local SMBs. We'll examine how its local marketing services work and how effective these services seem to be.* First, let's talk about how YP's marketing services work. With ypSearch, YP's search engine marketing program, business owners can decide between the basic and premium … [Read more...] about Prospect Genius Reviews: YP.com’s Local Marketing Solutions
Prospect Genius Reviews: Yext
Being a local business owner in 2015 means you probably have a love/hate relationship with online directories. When all the directories have consistent, accurate information about your business, they work in your favor and help you connect with countless new customers in the area. But when your listings don't sync up, they can hurt your web presence and keep locals from finding you. Yext, a technology company founded in 2006, hopes to simplify this complicated relationship by acting as the … [Read more...] about Prospect Genius Reviews: Yext
Prospect Genius Reviews: Yodle
Yodle is an online marketing company that advertises for small, local businesses. It was recently ranked ninth on Forbes's list of "America's Most Promising Companies." From a financial standpoint, that's probably accurate. But when viewed through the lens of the online advertising industry, does it actually live up to its promise? In this edition of "Prospect Genius Reviews...," we'll dive into Yodle's business practices and client reviews to find out. Yodle was founded in 2005 under the name … [Read more...] about Prospect Genius Reviews: Yodle