Advertisers are always talking about how important social media is for local businesses. It offers a chance for businesses to connect and engage with their customers and to promote their products and services. But is all social media effective? How does Twitter stack up against Facebook when it comes to advertising for small, local businesses? In this edition of "Prospect Genius Reviews...," we'll find out. Twitter was created in March 2006 as a social networking platform on which users can … [Read more...] about Prospect Genius Reviews: Twitter for Local Businesses
Prospect Genius Reviews: Facebook Pages for Businesses
Facebook Pages are designed to help companies manage their social media presence. Even if you seldom use Facebook, you've probably noticed that many of your favorite local businesses have their own profiles. But these aren't profiles— they're actually called Facebook Pages, which are exclusively for businesses and organizations to assist them in increasing visibility, connecting with customers, and monitoring their promotional efforts. In this installment of "Prospect Genius Reviews...," we'll … [Read more...] about Prospect Genius Reviews: Facebook Pages for Businesses