In our last edition of "Prospect Genius Reviews," we discussed YP.com in its function as an online directory. This time, we'll turn our attention to a whole different side of YP that provides marketing solutions for local SMBs. We'll examine how its local marketing services work and how effective these services seem to be.* First, let's talk about how YP's marketing services work. With ypSearch, YP's search engine marketing program, business owners can decide between the basic and premium … [Read more...] about Prospect Genius Reviews: YP.com’s Local Marketing Solutions
Archives for 2015
Prospect Genius Reviews: YP.com as a Local Directory
YP.com is seeking to distinguish itself from its origin as AT&T's Yellow Pages: those thick, heavy books that the phone company used to thunk down on your doorstep every year to inform you of all the local businesses in your area. As printed yellow pages books are gradually phased out of production, YP.com is attempting to re-brand and re-purpose itself as an online directory. Has it been successful in this endeavor? How does its popularity compare with other directories? That's what we'll … [Read more...] about Prospect Genius Reviews: YP.com as a Local Directory
Prospect Genius Reviews: Yext
Being a local business owner in 2015 means you probably have a love/hate relationship with online directories. When all the directories have consistent, accurate information about your business, they work in your favor and help you connect with countless new customers in the area. But when your listings don't sync up, they can hurt your web presence and keep locals from finding you. Yext, a technology company founded in 2006, hopes to simplify this complicated relationship by acting as the … [Read more...] about Prospect Genius Reviews: Yext
Prospect Genius Reviews: YouTube for Local Businesses
YouTube, the online video-sharing monolith that has over one billion users worldwide, is leveraged for an infinite number of promotional purposes. Large corporations often use YouTube's platform to share shocking or sentimental commercials that are intended to "go viral" and attract astoundingly high numbers of views. By doing this, they effectively make millions of people aware of their brand and etch their names in people's minds. But how would YouTube work for small, local businesses that … [Read more...] about Prospect Genius Reviews: YouTube for Local Businesses
Prospect Genius Reviews: Instagram for Local Business
Instagram is an uber-popular social media platform on which users post and share photos. In fact, more than 70 million photos and videos are uploaded to Instagram every day. While average individuals make up the majority of Instagram's users, many celebrities, organizations, and brands also use it to stay connected to their audiences. But where do small, local businesses fit into the picture? Is Instagram a worthwhile platform for them? That's what we'll explore in this latest installment of … [Read more...] about Prospect Genius Reviews: Instagram for Local Business
