Lots and lots of digital marketing specialists have been heralding social media contests as an effective way to gain more followers in a short period of time. Most brands on Facebook or Twitter have held social media contests for this very reason. However, are these contests as good as they sound? What's the catch? In this edition of "Prospect Genius Reviews...," we'll find out. For starters, what do we mean by a "social media contest"? You've probably seen at least a handful of them floating … [Read more...] about Prospect Genius Reviews: Social Media Contests
Prospect Genius Reviews: Twitter for Local Businesses
Advertisers are always talking about how important social media is for local businesses. It offers a chance for businesses to connect and engage with their customers and to promote their products and services. But is all social media effective? How does Twitter stack up against Facebook when it comes to advertising for small, local businesses? In this edition of "Prospect Genius Reviews...," we'll find out. Twitter was created in March 2006 as a social networking platform on which users can … [Read more...] about Prospect Genius Reviews: Twitter for Local Businesses
Prospect Genius Reviews: Angie’s List
You've probably heard of Angie's List by now. It's an online review service containing crowd-sourced reviews of local businesses, focusing heavily on home and lawn care providers. While it claims to be a trustworthy resource that consumers can use to find reliable service providers, it has some questionable practices that lead us to understand it's not as consumer-driven as it claims to be. In this edition of "Prospect Genius Reviews...," we'll explore how trustworthy Angie's List actually … [Read more...] about Prospect Genius Reviews: Angie’s List
