Squarespace is an online platform that's heralded as a magic cure for website building. With "Build It Beautiful" as its slogan, it focuses on designing attractive, flexible, and customizable templates for its users. However, when it comes to local online advertising capabilities for small businesses, how much does it actually offer? In this edition of "Prospect Genius Reviews...," we'll examine how effective Squarespace is for small, local businesses who want to promote themselves … [Read more...] about Prospect Genius Reviews: Squarespace for Local Businesses
Archives for 2015
Prospect Genius Reviews: Google Trends
Google Trends, a keyword tool that many advertisers are starting to use as a replacement for the AdWords Keyword Planner, provides users with data about trending search topics. Rather than showing a lump sum of search keywords, Trends presents search patterns by region, time period, category, and more. In theory, this makes it easier for advertisers to pinpoint the most popular keywords for a given campaign. In this edition of "Prospect Genius Reviews...," we'll take a look at the tool's … [Read more...] about Prospect Genius Reviews: Google Trends
Prospect Genius Reviews: GoAnimate for Video Creation
GoAnimate is a video-creation tool that's designed to help first-time or novice designers create their own video content online. It's ideal for beginners who are just dipping their toes into the world of animation, but it's also being adapted for use by small businesses that are on a tight budget. But how valuable is video content in online advertising, and how effective is GoAnimate as part of a small business's online advertising strategy? In this edition of "Prospect Genius Reviews...," we'll … [Read more...] about Prospect Genius Reviews: GoAnimate for Video Creation
Prospect Genius Reviews: Twitter for Local Businesses
Advertisers are always talking about how important social media is for local businesses. It offers a chance for businesses to connect and engage with their customers and to promote their products and services. But is all social media effective? How does Twitter stack up against Facebook when it comes to advertising for small, local businesses? In this edition of "Prospect Genius Reviews...," we'll find out. Twitter was created in March 2006 as a social networking platform on which users can … [Read more...] about Prospect Genius Reviews: Twitter for Local Businesses
Prospect Genius Reviews: Pinterest for Local Businesses
You hear us talk a lot about social media on this blog. Social media is an essential tool for local businesses, as it enables you to connect and engage with your client base on a more personal level. Some social platforms, namely Facebook, even factor into local search algorithms. But where does Pinterest, one of the fastest-growing social media sites (with 70+ million users!), fall on the spectrum of useful social platforms? Is it actually an effective online advertising tool for local … [Read more...] about Prospect Genius Reviews: Pinterest for Local Businesses
