Prospect Genius Reviews

Reviewing digital marketing tools and services for local businesses

We don’t cut corners.

We’re passionate about doing things right. We never cut corners, and we believe everyone should be just as square. Our efforts on this site are dedicated to pointing out places in our industry where corners are being cut, and where they’re not.

Reviewing local digital marketing

When it comes to online marketing, there are tons of trends and buzzwords. How are business owners supposed to know which ones to pay attention to? Prospect Genius Reviews helps you cut through the hype by spelling out how different digital marketing tools and services really work, and what that means for local businesses. We out the folks who cut corners and give kudos to the tools and services that truly help you advertise your company.

For Local Businesses

Prospect Genius Reviews highlights the good, the bad, and the ugly when it comes to various Web marketing services, tools, and approaches. Looking through the lens of what’s best for small, local businesses, we’re not shy when it comes to telling you the truth about what works—and what doesn’t.

Too Good to Be True?

Digital marketing services and tools make a lot of claims, and a lot of those sound fantastic. But are they too good to be true? How do they work, anyway? Is this particular option the right one for your business? Prospect Genius Reviews can help you decide.

Prospect Genius Knows

Prospect Genius has specialized in online marketing for local businesses since 2007. We’ve seen lots of tools and tricks come and go, and talked to countless business owners who have been burned by corner-cutters in the past. This is our way to share our knowledge so you have you need to make sound web advertising decisions.

Latest Reviews

Prospect Genius Reviews: Google Trends

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Google Trends, a keyword tool that many advertisers are starting to use as a replacement for the AdWords Keyword Planner, provides users with data about trending search topics. Rather than showing a lump sum of search keywords, Trends presents search patterns by region, time period, category, and more. In theory, this makes it easier for advertisers to pinpoint the most popular keywords for a given campaign. In this edition of "Prospect Genius Reviews...," we'll take a look at the tool's … [Read more...] about Prospect Genius Reviews: Google Trends

Prospect Genius Reviews: GoAnimate for Video Creation

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GoAnimate is a video-creation tool that's designed to help first-time or novice designers create their own video content online. It's ideal for beginners who are just dipping their toes into the world of animation, but it's also being adapted for use by small businesses that are on a tight budget. But how valuable is video content in online advertising, and how effective is GoAnimate as part of a small business's online advertising strategy? In this edition of "Prospect Genius Reviews...," we'll … [Read more...] about Prospect Genius Reviews: GoAnimate for Video Creation

Prospect Genius Reviews: Twitter for Local Businesses

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Advertisers are always talking about how important social media is for local businesses. It offers a chance for businesses to connect and engage with their customers and to promote their products and services. But is all social media effective? How does Twitter stack up against Facebook when it comes to advertising for small, local businesses? In this edition of "Prospect Genius Reviews...," we'll find out. Twitter was created in March 2006 as a social networking platform on which users can … [Read more...] about Prospect Genius Reviews: Twitter for Local Businesses

Prospect Genius Reviews: Pinterest for Local Businesses

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You hear us talk a lot about social media on this blog. Social media is an essential tool for local businesses, as it enables you to connect and engage with your client base on a more personal level. Some social platforms, namely Facebook, even factor into local search algorithms. But where does Pinterest, one of the fastest-growing social media sites (with 70+ million users!), fall on the spectrum of useful social platforms? Is it actually an effective online advertising tool for local … [Read more...] about Prospect Genius Reviews: Pinterest for Local Businesses

Prospect Genius Reviews: Yahoo Search

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If you're a Mozilla Firefox user, then you're probably already aware that the latest version of Firefox came with a new default search engine: Yahoo Search. Mozilla's partnership with Yahoo was a deal that surprised the local search community, but does that necessarily mean it was the wrong move? In this edition of "Prospect Genius Reviews...," we'll discuss the merits of Yahoo Search and why its new status as Firefox's default search setting is a positive addition to the search engine … [Read more...] about Prospect Genius Reviews: Yahoo Search