DuckDuckGo, a search engine that promises "real privacy, smarter search, and less clutter," has been in the tech news a lot lately. It's a smaller search engine than Google and Bing, yet it's receiving an unusual amount of praise from industry leaders. Why? In this edition of "Prospect Genius Reviews...," we'll find out. To preface: DuckDuckGo has been exalted by countless experts and news organizations since its launch in 2008. Prospect Genius's review of DuckDuckGo won't break any new ground, … [Read more...] about Prospect Genius Reviews: DuckDuckGo
Prospect Genius Reviews: Facebook Pages for Businesses
Facebook Pages are designed to help companies manage their social media presence. Even if you seldom use Facebook, you've probably noticed that many of your favorite local businesses have their own profiles. But these aren't profiles— they're actually called Facebook Pages, which are exclusively for businesses and organizations to assist them in increasing visibility, connecting with customers, and monitoring their promotional efforts. In this installment of "Prospect Genius Reviews...," we'll … [Read more...] about Prospect Genius Reviews: Facebook Pages for Businesses
Prospect Genius Reviews: Yodle
Yodle is an online marketing company that advertises for small, local businesses. It was recently ranked ninth on Forbes's list of "America's Most Promising Companies." From a financial standpoint, that's probably accurate. But when viewed through the lens of the online advertising industry, does it actually live up to its promise? In this edition of "Prospect Genius Reviews...," we'll dive into Yodle's business practices and client reviews to find out. Yodle was founded in 2005 under the name … [Read more...] about Prospect Genius Reviews: Yodle
Prospect Genius Reviews: Angie’s List
You've probably heard of Angie's List by now. It's an online review service containing crowd-sourced reviews of local businesses, focusing heavily on home and lawn care providers. While it claims to be a trustworthy resource that consumers can use to find reliable service providers, it has some questionable practices that lead us to understand it's not as consumer-driven as it claims to be. In this edition of "Prospect Genius Reviews...," we'll explore how trustworthy Angie's List actually … [Read more...] about Prospect Genius Reviews: Angie’s List
Prospect Genius Reviews: Google’s Sponsored Ads
Users turn to Google for helpful consumer research and general information about virtually any subject. All they want is to find relevant webpages with valuable content, but Google's sponsored advertisements— the ones that businesses pay Google to display in high-profile positions— are making it harder to do so. In this edition of "Prospect Genius Reviews...," we'll discuss the increasingly pervasive nature of Google's sponsored ads and its implications. Lately, Google's search results pages … [Read more...] about Prospect Genius Reviews: Google’s Sponsored Ads
